Driving Towards a Greener Future : A qualitative study of Tesla owners’ green practices in a Danish Context
Almost half the Danish population report that they have undertaken action(s) with the main purpose to lower their personal greenhouse gas emissions within the last three years. It has become “in” to be green, yet certain practices are perceived as “better” than others although they do not necessarily result in a lowered environmental impact. Why is that? Data from seven semi-structured interviews