Challenges and Opportunities of Big Data Analytics in Swedish SMEs: A Qualitative Study Investigating Employee Perceptions
This study investigates how employees in Swedish small and medium-sized enterprises (SMEs) perceive the challenges and opportunities of adopting Big Data Analytics (BDA). The study adopts a qualitative approach, conducting semi-structured interviews with employees from SMEs across different industries. Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT), the research investiga
