A Journey in the Smartphone Landscape - How and Why Market Shares are Moving Between Different Smartphone Platforms.
Title: A journey in the Smartphone Landscape – How new platforms are driving Value Migration in the Smartphone Industry Seminar date: 2011-01-14 Course: Master thesis in business administration, Major in Strategic Management, 15 University Credit Points (15 ECTS). Authors: Max Pihlqvis, Carl Sundqvist and Wilhelm Steien Advisor/s: Allan T. Malm, Fredrik Häglund Five key words: Smartphone, Value Mi
