“Men vad fan ska vi göra? Vi vet ju inte, så därför följer vi folk för att förstå vad vi vill.”
This study intends to give a further understanding of the phenomenon of influencers, and how the structures of social media affect young women on a daily basis. With empirical data gathered by netnographic observations and in person interviews I hope to give an understanding of the experienced emotions of interactions with social media influencers on Instagram. Presenting theories of celebrity, id
