Sustainability and Profit in Fashion: Insights from Born-Sustainable SMEs in Brazil and Scandinavia
This thesis explores how born-sustainable small and medium-sized enterprises (SMEs) in the fashion industry can balance and improve the implementation of sustainability and profitability. It develops a cross-cultural analysis, comparing Brazil and Scandinavia (namely Sweden and Denmark). A constructionist framework is adopted in order to analyse culture, sustainability, and profitability with a su
